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09.2009

Massachusetts Beverage Business

archivedOnWineReport

BUILD A WINNING WINE LIST

Restaurants have long enjoyed robust and profitable wine sales. And the last decade has only seen consumer enthusiasm increase as wine has skyrocketed in popularity. But are restaurants selling wine as effectively as they could be? Perhaps not. A recent Cornell University wine research study has identified four key strategies that coincide with higher wine sales in restaurants. In a newly released report, “Wine List Characteristics Associated with Greater Wine Sales”, certain elements of restaurant [...] Read More »

GOING GREEN with PLASTIC BOTTLES

Think that’s completely déclassé? You just might be seeing a lot more of it as businesses are increasingly searching for ways to reduce their carbon footprint. In an effort to be more environmentally conscientious, Sutter Home is switching to plastic for all 187ml wine bottles. Senior Director of Marketing Wendy Nyberg, said, “The plastic bottles weigh only one sixth what the glass bottles weigh and they’re much smaller, so consumers get the same amount of [...] Read More »

A NEW KIND of CORK

Portugal-based wine cork giant Amorim’s new closure, called Acquamark, has been developed to provide winemakers with a clean natural cork stopper at a competitive price. It will be targeted at the “high volume end” of the wine industry, the lower to middle price brackets of the sector that account for 8O% of sales. Acquamark takes its name from the water-based coating that fills in the shank lenticells for maximum sealing capacity. The closure is made [...] Read More »

PUT a ZORK in IT

Once opened, resealing a bottle of bubbly with its cork has long been impossible . . . until now. The world’s first resealable, reusable and recyclable sparkling wine closure has appeared on the market. Zork’s SPK debuted in July on bottles of Zamphire, a $22 sparkling wine produced by McWilliam’s Wines under its Evans & Tate brand. Testing by the Australian Wine Research Institute has shown that the “peel and re-seal”, low density polyethylene closures [...] Read More »

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