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11.2010

Massachusetts Beverage Business

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archivedOnWineReport

THE NEW APP IN TOWN

There’s a new app in the Bay State and it just might be revolutionary in its concept. Red White Boston is designed to bring retailers’ personal picks right to the consumer’s smartphone before they’ve even entered the store. The idea of the app is to capitalize on the 8O% (or more) of wine purchase decisions that are made in the aisle of a wine shop. The smartphone’s GPS capability allows the user to identify the [...] Read More »

A WINE BOOK FOR KIDS

When it comes to children’s books, the topics are endless. There’s adventure, history, fantasy, picture, mystery, and on and on. But a children’s book about wine? That’s a new one. Some in France’s wine industry feel that the country’s stringent anti-alcohol laws mean children aren’t learning about their heritage. And if there’s one thing the French are, it’s proud of their wine culture. In an effort [...] Read More »

JUST FOR LAUGHS . . .

For those not well-versed in wine, trying to order a difficult-to-pronounce varietal at a restaurant can be downright nerve wracking.  But really, who among us hasn’t butchered a pronunciation at one time or another?  Chef and Brewer, a pub chain, conducted a poll and came up with a list of the top ten most mispronounced wines.  Perhaps you’ve heard (or uttered) these versions:Semillon – mispronunciation Semi-lon.  correct pronunciation Seh-Mee-Yhon.Viognier – mispronunciation Vog-ner.  correct [...] Read More »

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