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08.2012

Massachusetts Beverage Business

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archivedOnBeerReport

CRAZY FOR CANS

Don’t look now but cans are cool. Once the face of cheap beer, the can has undergone an image change over the last few years and made a significant comeback. Almost 53 percent of the beer consumed in 2O11 was served in an aluminum can, up from a low of 48 percent in the years leading to the economic slump that began in 2OO7. After peaking at 6O percent in 1991, the can’s popularity gave [...] Read More »

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