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09.2012

Massachusetts Beverage Business

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archivedOnBeerReport

NOW AT IKEA: BEER

From kitchen cabinets to Swedish meatballs to brightly colored plastic cutlery, there’s virtually no limit to what you can get at Ikea. Now beer can be added to that list. The Swedish mega furniture store is launching two new beers: Ol Mork Lager and Ol Ljus Lager in its UK stores. Ol Mork Lager is a dark lager beer, whereas Ol Ljus Lager is a regular lager beer, both with alcohol content of 4.7%. The [...] Read More »

CRAFT BEER CONTINUES TO BOOM

Kudos to craft beer. The small but ever-growing segment of the beer industry has been a consistent ray of light over the otherwise depressing past few years. And this year is no exception. The Brewers Association (BA) has released strong mid-year numbers for America’s small and independent craft brewers. Dollar sales were up 14 percent in the first half of 2O12, while volume of craft brewed beer sold jumped 12 percent during that same time [...] Read More »

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