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05.2013

Massachusetts Beverage Business

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archivedOnBeerReport

BEER HAD A BIG YEAR . . .

Beer is big business. To the average layperson it may not seem that the beer industry contributes much to the overall economy but a closer look reveals just how integral it really is. A new economic impact study called Beer Serves America highlights how America’s beer industry – made up of brewers, importers, distributors, brewer suppliers and retailers – directly and indirectly contributes billions annually to the US economy. The industry includes: 2851 brewing establishments, [...] Read More »

CRAFT BEER HAD AN EVEN BIGGER YEAR . . .

It was a good year to be in the craft beer biz as the category continued its ever-steady march uphill in 2O12. According to the Brewers Association, in a year when the total US beer market grew by one percent craft brewers saw a 15% rise in volume and a 17% increase in dollar growth, representing a total barrel increase of almost 1.8 million. With production at 13,235,917 barrels in 2O12, craft brewers reached 6.5% [...] Read More »

. . . AN IPA JUST DOMINATED

India Pale Ale had a banner year in 2O12 with no signs of slowing down in 2O13. According to market research group GuestMetrics, based on its database of POS sales in restaurants and bars, the IPA style displayed the strongest growth and market share gains of all the various types of beer last year in the on-premise channel. “Of the over 25 different types of beer classifications we have in our system, India Pale Ale [...] Read More »

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