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06.2013

Massachusetts Beverage Business

archivedOnBeerReport

AND NOW FOR SOMETHING COMPLETELY GROSS . . .

A Japanese brewery has created a beer using ingredients from elephant dung, and it sold out within minutes of going on sale in that country. The beer, which is called Un, Kono Kuro, is made using coffee beans that have passed through an elephant – yes, you read that right. The Sankt Gallen brewery called the beer a “chocolate stout”, despite it not containing any chocolate. The coffee beans, which come from elephants at Thailand’s [...] Read More »

THE BUDWEISER BOWTIE

Talk about taking a giant gamble. Going against a basic principle of product design – “form follows function” – the American brewing giant Anheuser-Busch is experimenting with the packaging of its signature brand Budweiser for the sake of innovation. The company rolled out nationwide a bow tie-shaped aluminum can that echoes Budweiser’s bow tie logo. The new product does not substitute traditional cans and will is available in an 8-pack in the US only. The [...] Read More »

THE BITTER BEER BATTLE

Over the last few months a flurry of lawsuits have been filed and counter-filed over watered-down beer and trade secrets. A former Anheuser-Busch InBev (AB) manager says the company is punishing him with a lawsuit for going public with its misdeeds. Earlier this year, two consumers filed a proposed class action in California against AB claiming it waters down some of its beer brands in order to boost profits. The plaintiffs’ attorney said his clients’ [...] Read More »

TOP BREWERIES OF 2O12

The Brewers Association has released its annual lists of the top 5O craft and overall brewing companies in the US, based on 2O12 beer sales volume.  Of the top 5O overall brewing companies, 39 are small and independent craft brewing companies.  “In 2O12, craft surpassed six percent of the total US beer market, with volume and dollar sales reaching record levels,” said Paul Gatza, director, Brewers Association.  A complete list of the breweries can be [...] Read More »

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