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08.2013

Massachusetts Beverage Business

archivedOnBeerReport

THE U.S. BEER BOOM

WINE AND SPIRITS may be all the rage right now but at the end of the day, we are a nation of beer drinkers. According to a new report by the Beer Institute, Americans of drinking age downed an average of 3OO beers last year. Overall, beer consumption rose 1.5 percent in the United States in 2O12 as the economy began to come back after the recession and above normal winter and spring temperatures helped [...] Read More »

HOMEBREWING SKYROCKETS

IT SEEMS AS IF everyone is dabbling in homebrewing these days. The more that people enjoy craft beer, the more they want to learn how to brew it for themselves. The American Homebrewers Association (AHA) released the results of its fourth annual Homebrew Supply Shop Survey, detailing the current state of the home beer and wine supply retail industry. The results indicate that, on the whole, shops are thriving as they cater to the growing [...] Read More »

BOSTON LAGER FLIES JETBLUE

A new partnership has been brewed between the beer maker and JetBlue. The airline will now serve recently introduced “Sam Cans” of Samuel Adams Boston Lager on all flights over 339 miles. The partnership developed after a representative of JetBlue learned that Boston Beer would begin canning its flagship beer. “They asked if we would be interested in selling Sam Adams on all JetBlue flights that serve alcohol,” said Jim Koch, the founder of Boston [...] Read More »

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