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09.2013

Massachusetts Beverage Business

archivedOnBeerReport

BEER SALES SLUMP BUT PROFITS RISE

IT’S AN INTERESTING PARADOX: overall beer sales continue to decline in the US but . . . more revenue is coming in. The latest beer-consumption data demonstrate that drinkers will pay more for a product they deem superior, whether it’s locally brewed craft beer or an upscale mass-market beer like Budweiser Black Crown. On the craft side, the industry has continued to shine this year. The Brewers Association (BA) reports that after a very successful [...] Read More »

STUCK IN THE WEEDS

WHO KNEW that pot and beer were such a dynamic duo? Following the success that the food and fashion industries have had with marijuana marketing, a handful of the nation’s over 25OO breweries have recently incorporated pot innuendo into their branding efforts. Yet unlike other companies, which might face pushback to their edgy campaigns mainly from church pastors and the PTA, beer makers are facing off with the feds for the right to advertise as [...] Read More »

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