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10.2013

Massachusetts Beverage Business

archivedOnBeerReport

THE RISE OF THE CICERONES

AS BEER LISTS have become more elaborate and chefs spend more time developing food and beer dinners, a need has arisen for an on-premise brew expert – similar to a sommelier. A new program is working to bring an elevated level of beer knowledge to the world of malt and hops by turning out batches of certified beer experts known as Cicerones. Chicago brewer Ray Daniels started the Cicerone Certification Program five years ago. He [...] Read More »

TRULY BIZARRE: HELLO KITTY BEER

Yes, you read that right. Hello Kitty beer.  The ever-famous feline seems to appear on everything from toys to T-shirts and now she is adorning beer cans.  However, the beers are only available right now in China.  But that makes it by default a collector’s item here.  Licensed by the Shanghai KT trading company and brewed by Taiwanese beer maker Long Chuan, the Hello Kitty brews are fruit-flavored low alcohol (2.3% ABV) beers that come [...] Read More »

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