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11.2013

Massachusetts Beverage Business

archivedOnBeerReport

THE PUB CRAWL OF A LIFETIME

TALK ABOUT a devoted beer drinker. earlier this year, Massachusetts’ own Todd Ruggere embarked on nine-month long beer drinking journey across the Commonwealth to raise money for cancer research. He traveled thousands of miles to each of the state’s 351 cities and towns to drink a pint of beer – plus a few extras – to soak in some local flavors. Ruggere wrapped up his journey earlier in October at the Samuel Adams Brewery in [...] Read More »

CIDER STILL SOARING

EVEN AS BEER SALES continue to decline (barring the craft segment of course), cider consumption is soaring, with a 5O% increase in sales over the past decade. In addition to emerging markets such as the US, there remains significant room for expansion in the UK (the most developed cider market) where demographics and consumer preferences look set to support a further increase in sales. According to the Robobank report, cider was traditionally a very small [...] Read More »

FOR THE ULITMATE HOME BREWER

FEW TRENDS ARE BIGGER right now than homebrewing.  But the problem, of course, is that homebrewing takes time and we are an instant gratification culture.  Enter Bill Mitchell, an 18-year Microsoft veteran, who has set out to reinvent homebrewing with the PicoBrew Zymatic, a table-top brewing machine that promises to simplify the process of making a batch of custom beer.  Mitchell, who worked on PDAs, smartphones, automotive, and wearable computing during his time at Microsoft, [...] Read More »

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