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06.2014

Massachusetts Beverage Business

archivedOnBeerReport

FIVE BEER MYTHS BUSTED

BEER is one of the most widely consumed beverages in the world, and as such, there are many myths about the best ways to store, age, refrigerate and drink it. Here are five common myths – busted –  to set the record straight.MYTH Re-cooling makes beer stale.FALSE Beer experiences substantial fluctuations in temperature during shipping.  Changes are only harmful if the beer is in extreme heat.MYTH Sunlight “skunks” beer.TRUE [...] Read More »

TAKE A TOUR OF THE BEER TRAIL

THE MASSACHUSETTS Brewers Guild and the Massachusetts Department of Agricultural Resources has launched the newly created “Massachusetts Craft Brewers Trail” to the public. The Trail was created to invite craft beer drinkers to explore the region by sampling ales and lagers from the over 6O breweries and brew pubs across the state. Many of these breweries feature ingredients from Massachusetts such as locally grown and malted grains, fresh hops and indigenous yeast strains as well [...] Read More »

BEER FLAVORED LOLLIPOPS

BEER LOVERS with a sweet tooth, you’re in luck!  First there were beer flavored jelly beans from Jelly Belly and now, for your licking pleasure, there are beer flavored lollipops.  Candy company Lollyphile [lollyphile.com] has come out with a new line of flavors for beer lovers: IPA, lager and stout.  That adds to the company’s wine flavor offerings of Chardonnay, Merlot and Cabernet pops.  “We tried our best to stay true to each of these [...] Read More »

JUST IN CASE YOU WERE WONDERING

Who else is generating beer sales in the country,besides the Big 2, here’s the rest of the top 1O list – basedon annual sales volumes – from the Brewers Association.3 Pabst Brewing (PBR, Schlitz, Old Milwaukee) 4 DG Yuengling & Son (Yuengling Lager, Black & Tan) 5 Boston Beer (Sam Adams, Twisted Tea)6 North American Breweries (Genesee, Magic Hat, Pyramid)7 Sierra Nevada Brewing (Sierra Nevada Pale Ale) [...] Read More »

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