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04.2008

Massachusetts Beverage Business

archivedOnBeerReport

Caught Up In "Caffeine-Gate"?

DOCUMENTS HAVE BEEN DEMANDED by attorneys general from several states for documents from Anheuser-Busch Cos. and Miller Brewing Co. as part of investigations into their marketing of caffeinated alcoholic drinks.The probes focus on whether the companies' marketing and sales efforts target underage drinkers. The companies haven't been charged with any wrongdoing.Drinks that combine alcohol with caffeine have become increasingly popular with young drinkers, including those under the legal drinking [...] Read More »

Heineken to acquire Romanian brewer Bere Mures

Without disclosing financial terms, Heineken NV said it has agreed to buy Romanian brewer Bere Mures. Having 4OO employees, Bere Mures sold 1.2 million hectoliters of beer in 2OO7, including “Neumarkt”, one of the country’s most popular beers, and the smaller “Dracula” brand. Heineken is the largest seller of beer in Romania, and the deal must be approved by regulators. If successful, the buy would increase Heineken’s market share from 26 percent to [...] Read More »

A Grape Idea Becomes a Winner

IT LOOKS LIKE GRAPES are getting into the beer business. When Kaneohe, Hawaii, resident Lili Hess decided to try to win the Samuel Adams Long Shot home brewing competition, she went back to the basics of winemaking.Competing against nearly 3OO fellow company employees around the country, she knew she’d need something to make her beer stand out in the crowd. The idea of a grape beer, melding the basics of wine [...] Read More »

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