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08.2008

Massachusetts Beverage Business

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Anheuser Busch to Discontinue All Alcoholic Energy Drinks

ATTORNEYS GENERAL IN ELEVEN STATES have reached an agreement with Anheuser-Busch that will result in the nationwide discontinuance of two popular pre-mixed alcoholic energy drinks, Tilt and Bud Extra. As part of the agreement, Anheuser-Busch will not produce any caffeinated alcohol beverages in the future. Attorneys General commend Anheuser-Busch for its decision and call on other manufacturers to take steps to remove similar beverages from the market.Questionable marketing claims [...] Read More »

INTRODUCING Anheuser-Busch InBev

THE BELGIAN BREWER InBev will buy Anheuser-Busch for $52 billion, the companies announced on July 14.  The sweetened all-cash deal, for $7O a share, would create the world’s largest brewer. Together, the two companies would have sales of more than $36 billion a year, surpassing the current No.1 brewer, SABMiller of London.Carlos Brito, InBev’s chief executive, will head the combined company, which will be named Anheuser-Busch InBev, fulfilling a [...] Read More »

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