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10.2008

Massachusetts Beverage Business

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HEINEKEN ACQUIRES IMPORTATION RIGHTS for NEWCASTLE

ON SEPTEMBER 1, Heineken USA assumed the rights to import, market and sell Newcastle Brown Ale in the US.  This addition to the Heineken portfolio serves as a platform for future growth and places the brand as one of the top national sales priorities for the organization, along with brands such as Heineken Lager, Heineken Premium Light and Dos Equis.“The addition of the number one imported ale in the United States to the Heineken USA [...] Read More »

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