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04.2009

Massachusetts Beverage Business

archivedOnBeerReport

COORS LITE is in the TOP 3

CALL IT SIBLING RIVALRY? Coors Light has passed Miller Lite to become the #3 bestselling beer in the US behind Bud Light and Budweiser. The milwaukee journal sentinel reported that: “Miller Lite’s sales last year totaled 17.7 million barrels, down from 18.35 million in 2OO7. Meanwhile, Coors Light’s sales increased 2.6%, to 17.75 million barr  Coors Light and Miller Lite belong to MillerCoors. Coors passing Miller is somewhat ironic given that the two beers are [...] Read More »

BUD.TV GOES DARK

RAISE A GLASS TO BUD.TV. Anheuser-Busch’s much-hyped entertainment website has gone offline. Costing about $15 million the Bud.TV launch about two years ago was an experiment in non-branded entertainment. The objective was to create original online shows featuring pieces such as Joe Buck interviewing people in the back of a taxi, or office workers being replaced by chimps. The intent was that the programs would not be tied to Bud Light or Budweiser. However, the [...] Read More »

A BOOST for CRAFT BREWS

SOMETHING TO SMILE ABOUT. The popularity of craft products combined with the growing trend of “buying local” has given the craft brewing industry some good news. The Brewers Association has announced that today’s small independent craft brewers are gaining alcohol market share due to a shift toward full flavor beer and increased support for local breweries. From 2OO7 to 2OO8 estimated sales by craft brewers were up 5.8 percent by volume and 1O.5 percent in [...] Read More »

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