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02.2011

Massachusetts Beverage Business

archivedOnBeerReport

THE BUZZ ON BEER DRINKERS

2O1O was a great year for craft beer but there’s still a lot of work to be done on the part of the brewers. According to the latest research from Mintel, domestic beer is the clear favorite, followed by imported varieties; but 33% of all beer drinkers aged 21 and up are drinking less imported beer because they’re drinking more domestic craft beer instead. Only a small percentage of beer drinkers (13%) say they prefer [...] Read More »

IS CHINA GOING DUTCH?

The Chinese, it seems, enjoy their Dutch beer and Carlsberg is taking advantage of that. The Danish brewer operates 19 breweries in China and boasts strong market positions in Western China. But Carlsberg isn’t just selling their own beer; they’re getting into the Chinese brewing business too. The Carlsberg Group has acquired an additional 12.25% shares in Chongqing Brewery Co. Ltd, a Chinese brewing company, which makes Carlsberg the majority shareholder in the Chinese brewery, [...] Read More »

CRAFT DEFINITION REVISED

Craft beers have been growing fast, so fast, in fact that some brands are in danger of surpassing the 2 million barrel designation that qualifies them as “craft”. Fear not. The board of directors of the Brewers Association (BA) has voted to change the BA’s designation of “small” in its definition of a “craft brewer”. The Association’s board of directors also has revised its bylaws to reflect the change. In the BA’s craft brewer definition, [...] Read More »

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