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03.2011

Massachusetts Beverage Business

archivedOnBeerReport

2O11 STYLE GUIDELINES

The Brewers Association’s (BA) 2O11 Beer Style Guidelines describes 14O styles of beer. Updated annually, it is used in various beer competitions such as the Great American Beer Festival and the World Beer Cup. This year, one beer style has been added, and another has been renamed – American-Style Brett Ale is now a recognized ale style, and American-Style Black Ale is the new name for American-Style India Black Ale, and it too has updated [...] Read More »

BUD LOCKS UP THE BIG GAME

What would the Big Game be without those infamous Bud ads? When it comes to the Super Bowl, the beer commercials can generate just as much excitement as the game (sometimes). Well fear not, you’ll be seeing those Clydesdales at game time for at least a few more years to come. The owner of Budweiser says it has locked up its position as the only national beer advertiser in the Super Bowl through 2O14. Anheuser-Busch [...] Read More »

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