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06.2011

Massachusetts Beverage Business

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AB CUTS THE ABV IN TILT

Now that high alcohol drinks in a can are no longer as trendy as they once were, Anheuser-Busch InBev SA’s US unit is lowering the alcoholic content in large containers of its popular Tilt malt beverage as the company seeks to improve the product’s public image. Tilt will be reformulated to contain 8% alcohol by volume, compared with the original 12% for its 24-ounce offering. The new products are being released this summer, and the [...] Read More »

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