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09.2011

Massachusetts Beverage Business

archivedOnBeerReport

SENATE SMALL BREWERS CAUCUS IS FORMED

Proving that they are an industry deserving of serious recognition, the Brewers Association recently announced that the Senate Small Brewers Caucus has been established. The formation of the Caucus was led by Senators Max Baucus (D-Montana) and Mike Crapo (R-Idaho), who support the role of America’s small and independent brewers as an engine of economic growth in the country. In a Dear Colleague letter, Senators Baucus and Crapo noted, “In recent years, the more than [...] Read More »

MOLSON COORS TAKES ROUND 3

The battle for National Hockey League beer sponsorship between Molson Coors Brewing Co. and Anheuser-Busch InBev NV’s Labatt Breweries goes on. In late July an Ontario appeals court overturned a lower court’s ruling in favor of Labatt, which claimed it already had a Canadian sponsorship agreement in place with the NHL before Molson Coors signed its seven-year North American pact in February. Labatt said then that it had already negotiated a “good faith” contract extension [...] Read More »

GOODBYE LEMONADE BEER, WE HARDLY KNEW YE

It seemed like the perfect summer libation: a blend of MGD 64 and lemonade. After all, it’s really just a lighter version of the summertime favorite shandy. But some innovations pop and then fizzle out before they ever make it big. MillerCoors announced in July that would be discontinuing its MGD 64 Lemonade after less than three months on the market. The low-calorie lemonade-flavored beer was introduced in May as a limited-edition summertime product, expanding [...] Read More »

BEER BROWNIES? MMMMM

Now this is a trend to get behind.  For several years chefs have increasingly been using craft beer as an ingredient in their dishes.  Now, a growing number of pastry chefs are baking with beer with delectable results such as chocolate stout brownies, porter cupcakes and salted beer caramels.  The intricate flavors of many craft brews as well as their diverse spices make them ideal for incorporating into desserts.  Execution, however, can be difficult.  Too [...] Read More »

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