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01.2012

Massachusetts Beverage Business

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archivedOnBeerReport

A TASTE OF BELGIUM

 Move over Starbucks, there’s a new café coming to town and this one serves beer. Tapping into the growing popularity of Belgian brews, Anheuser-Bush InBev has plans to launch its Belgian Beer Café concept in the US with 1O locations slated to open in the next few years. The first will be at Newark Airport. Currently, there are Belgian Beer Cafés in France, Holland, Czech Republic, Hungary, Australia, New Zealand, Ukraine, Switzerland, Dubai, Qatar, Abu [...] Read More »

BUD LIGHT GOES PLATINUM

 If it’s not a Bud Light and it’s not a Bud, what is it? Platinum! Hoping to spark sales, Anheuser-Busch InBev is planning to release Bud Light Platinum in January. Platinum will have 6% ABV and 137 calories. By comparison, Bud Light has 4.2% alcohol and 11O calories, while Budweiser has 5% alcohol and 145 calories. It is thought that the new beer is going to be a craft-styled offering, meant to attract mainstream beer [...] Read More »

CIDER MAKES A COMEBACK

It’s been awhile since hard cider was trendy. Pushed aside by hard lemonade over a decade ago, the category has remained relatively quite . . . until now. Cider sales have been surging, particularly with craft beer drinkers on the never-ending hunt for new, high quality brews. Although it only makes up a fraction of the alcohol industry, cider is growing at an extremely rapid pace, drawing premium prices, women drinkers and even more men. [...] Read More »

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