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02.2012

Massachusetts Beverage Business

archivedOnBeerReport

BEER AND BONBONS

By and large, chocolate is predominantly purchased and consumed by women. In an effort to attract more men to the category, chocolatiers across the country have been experimenting with new and innovative ingredients to make the chocolates more appealing. The most successful ingredient? Beer. After working out some of the kinks (beer burns at the high temperatures usually used to make candy), confectioners have been successfully incorporating beer into their tasty treats. And there’s no [...] Read More »

WILL DRAFTMARK HIT THE MARK?

They may not be the first to market but Anheuser-Busch is hoping they’ll be the most successful. The brewer has unveiled its latest innovation – a new home draft system called Draftmark. The product is similar to one introduced two years ago by MillerCoors. Anheuser-Busch’s version of the product arrived in select retail locations in St. Louis during December. It is expected to become more widely available in the city and surrounding areas in February. [...] Read More »

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