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06.2010

Massachusetts Beverage Business

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BACARDI TORCHED CHERRY

BACARDI TORCHED CHERRYThe newest flavored rum from Bacardi is made with Barbados cherries (also known as Acerola) and an infusion of Torch Plant aloe, a South African plant.  The launch is supported with a national campaign including print advertising, digital, off-premise POS, and public relations.  Suggested retail is $13.99 for a 75Oml.  Also available in 1.75L, 1L, 375ml, 2OOml, and 5Oml sizes from Horizon Beverage Company. [...] Read More »

STOLICHNAYA WHITE POMEGRANIK

STOLICHNAYA WHITE POMEGRANIKThe 11th addition to the Stoli flavored portfolio, this is the first vodka made with the natural flavor of the white pomegranate varietal.  Rarer than the more commonly known red varietal, white pomegranate has fewer tannins and is less tart.  Well-balanced and with less acidity, it has a natural sweetness and freshness.  On the nose, it offers a musky-sweet, earthy aroma of ripe pomegranate, with undertones of cherry and red berries.  Available [...] Read More »

BEEFEATER SUMMER EDITION GIN

BEEFEATER SUMMER EDITION GIN This new, limited edition summer release is created with the 9 natural botanicals sourced from around the world that are used in Beefeater London Dry Gin, with three new additions: elderflower, black currant and hibiscus.  The aromas of summer flowers enhance Beefeater’s key-note citrus character and deliver a softer gin with a well-balanced taste of floral and herbal notes and just the right kick of juniper.  The Summer Edition Gin [...] Read More »

18OO ULTIMATE POMEGRANATE READY-TO-DRINK MARGARITA

18OO ULTIMATE POMEGRANATE READY-TO-DRINK MARGARITACreated with 1OO% agave 18OO Silver Tequila and blended with the flavors of pomegranate and Persian lime extract, this new Pomegranate Ready-to-Drink Margarita joins the original 18OO Ultimate RTD Margarita as the first flavor extension for the brand.  Suggested retail is $19.99 for a 1.75L bottle. Available from Horizon Beverage Company. [...] Read More »

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