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01.2011

Massachusetts Beverage Business

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ABSOLUT WILD TEA

ABSOLUT WILD TEAThe 12th flavor to join the Absolut portfolio, Wild Tea is an all-natural, tea and elderflower flavored vodka.  Inspired by the art of the orient, the bottle is a representation of elderflower blossoms and black tea leaves.  To support the launch, Absolut will run a schedule of consumer and trade advertising, including print, out-of-home and online executions.  At retail, POS materials will range from posters, banners and dummy bottles to 5Oml displays.  [...] Read More »

AGAVERO ORANGE LIQUEUR

AGAVERO ORANGE LIQUEURThis new addition to the Agavero range of tequila liqueurs is a blend of 1OO% agave silver tequila infused with agave nectar and the natural essence of Mexican oranges.  Available from MS Walker. [...] Read More »

Aberlour Highland Single Malt Scotch Whisky

Aberlour Highland Single Malt Scotch Whisky The full line of Aberlour whiskies has new packaging.  The new look includes a slightly modernized logo with a lighter curve and richer color.  The bottle now features the signature of founder James Fleming.  Available from United Liquors. [...] Read More »

Jack Daniel’s Old No.7

Jack Daniel’s Old No.7 This limited edition bottle is being released to celebrate the 9Oth birthday of the brand’s first salesman, Angelo Lucchesi.  Lucchesi helped build the whiskey to worldwide fame, and has spent many years traveling the world as an ambassador for Jack Daniel’s Tennessee Whiskey.  A portion of the proceeds for the collectible bottle will go to one of Lucchesi’s favorite charities.  The commemorative bottle will include a brief story about Lucchesi’s [...] Read More »

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