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07.2012

Massachusetts Beverage Business

archivedPromotions

SOUTHERN COMFORT

Southern Comfort is running “Lingo Cops” – a national TV and online video campaign to support the Southern Comfort and Cola call drink.  After conducting a crowd-sourcing assignment, the “Lingo Cops” campaign was selected.  People submitted commercials through Poptent (poptent.com), an online community of creative videographers looking to have their ideas and work adopted by major brands and organizations.  The assignment asked creators to put together a 3O-second spot messaging “Southern Comfort & Cola” to [...] Read More »

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