Massachusetts Beverage Business



As a follow up to its collaboration with photographer Annie Leibovitz for an ad campaign, The Macallan has begun a photography competition: “THE LAST WORD”.  Now through October 23, photographers can upload a portrait they’ve taken with one word – The Last Word – capturing the mood of their photograph (  Visitors to the website will vote on the portraits, the photographers will be able to share their work through Twitter, Facebook and Google+ and [...] Read More »

Heineken USA’s passion4beer website is designed to be a resource for on-premise beverage professionals on the company’s portfolio of brands available on draft – including Heineken Lager, Heineken Light, Dos Equis Lager, Dos Equis Ambar, Amstel Light, Amstel Wheat, Newcastle Brown Ale and the Newcastle Limited Editions.  The site features brand stories, product information and food and beer pairings as well as freshness standards, tips for the “perfect pour” and on-premise draft best practices.  Also [...] Read More »


SAILOR JERRY RUM has created its first national TV ad that features a compilation of material sourced from a decade of Sailor Jerry events, concerts and films set to a punk rock soundtrack.  Sailor Jerry Rum was created in honor of Norman “Sailor Jerry” Collins, deemed the father of the old school tattoo.  Scenes in the ad include clips from the Sailor Jerry Presents music program, the Hold Fast mini-documentary series that highlights craftsmen who [...] Read More »

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