Massachusetts Beverage Business



FREIXENET is running the “Mini Mobile Tour” – an interactive campaign consisting of in-person and online promotions.  Throughout the fall the tour will visit several key markets with pop-up events and hosted parties featuring a duo of Mini Coopers wrapped in the brand’s signature black and gold.  The body wrap of the Minis sports a multitude of QR codes that when scanned, take users to the brand’s mobile [...] Read More »


DOS EQUIS will be running its Halloween “Masquerade” program this fall.  For the off-premise, there will be Masquerade themed display items and POS.  Special SnapTag codes printed on POS items allow shoppers to snap the code using smartphones for the chance to win prizes.  Cross merchandising IRC and MIR offers will be available on the purchase of Dos Equis and Halloween related items.  On-premise, Masquerade themed [...] Read More »


HACKER-PSCHORR is sponsoring a contest asking consumers to submit ideas and sketches for a new Weisse beer tap handle.  The winner receives beer for a year from Hacker-Pschorr.  A panel of judges from Munich and the US will select the winning idea, which may be integrated into the final tap handle design.  Participants can enter ideas at  The drawing will take place in early November. [...] Read More »


In celebration of its 15-year partnership with the James Bond movie franchise, HEINEKEN is running a comprehensive retail program and ad campaign leading up to the November 9 release of Skyfall.  The brand’s media investment includes TV, OOH, digital and trade advertising.  A high-action TV spot featuring Heineken’s “Man of the World” and Bond actor Daniel Craig is airing through the end of the year.  The [...] Read More »

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