Massachusetts Beverage Business

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DOS EQUIS will run a 5-week Cinco de Mayo program through the month of May featuring content taken from chapters of the Most Interesting Man in the World’s “unpublished memoirs”.  Off-premise will feature Cinco-themed displays, POS materials, take-one booklets, channel-specific instant redeemable coupons, as well as mail in rebate offers on Pace brand salsas, Pepperidge Farm Baked Naturals chips, 18OO Tequila, and other fiesta related items.  On-premise, POS and party items including straw cowboy hats, [...] Read More »


SOUTHERN COMFORT has introduced a new way to get the weather:  The site, the latest in the “Whatever’s Comfortable” campaign, features a Speedo-wearing Southern Comfort-drinking man, doing his thing in the rain, the snow, the wind, and the sun.  Accessible via mobile and tablet, it will pick up the user’s location – so if it is snowing in your city, it is snowing on the man.  There are over 8O different scenarios in all [...] Read More »


HEAVEN HILL DISTILLERIES will work with the ALS Association to promote awareness and fundraising for efforts to battle the disease – in the early stages of which sixth generation Master Distiller Parker Beam has been recently diagnosed – by establishing the Parker Beam’s Promise of Hope Fund.  Heaven Hill and Parker Beam plan to dedicate the fall 2O13 edition of Parker’s Heritage Collection, a limited annual release of rare American whiskeys, earmarking $2O from the [...] Read More »

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