Massachusetts Beverage Business



The Center for Alcohol Policy (CAP) is accepting entries for its SIXTH ANNUAL ESSAY CONTEST.  The topic for this year’s contest is: “This year marks the 8Oth anniversary of the 21st Amendment.  Has it achieved its intended purpose?”  The contest is intended to “foster debate, analysis and examination of state alcohol regulation and its implications for citizens across the United States,” said CAP Advisory Council member and Samford University Cumberland School of Law Professor Brannon [...] Read More »


Set to coincide with the kickoff of the fall sports season, HEINEKEN’s “Voyage” retail program offers the chance to win a trip to a soccer match in Italy, a rugby match in Europe or an American football game in London.  At retail, “Legendary Travelers Wanted” promotional messaging will appear on all 6-, 12-, 18- and 24-packs inviting consumers to text to download the Heineken Star Bottle App for a chance to win the trip along [...] Read More »


In a partnership with American Rivers, the organization dedicated to protecting and restoring the nation’s rivers and streams, Speyburn Single Malt Scotch Whisky is running the “SPEYBURN SALMON RUN” promotion.  For every person who signs up for Clan Speyburn, a loyalty group providing exclusive access to limited edition releases and events, Speyburn will donate $1 to American Rivers, up to 3OOO members.  The effort will be communicated through an in-pack piece displayed at retail stores [...] Read More »

Showing 1 to 3 of 3 Featured Articles: