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10.2013

Massachusetts Beverage Business

archivedPromotions

KENWOOD VINEYARDS PERFECT PASTA PAIRING CONTEST

This contest challenges entrants to create a pasta masterpiece that pairs with one of six Kenwood Vineyards wines.  Grand Prize is a Kenwood Vineyards wine country tour package valued at $5OOO.  Open to all amateur chefs, the contest is accepting entries through December 1.  Entries must include the name of the dish, an original pasta recipe, the Kenwood Vineyards Sonoma County wine that would pair best with the dish (Sauvignon Blanc, Chardonnay, Pinot Noir, Merlot, [...] Read More »

ON-PREMISE RIOJA WINE CHALLENGE

From Rosados to Crianzas to Gran Reservas, the wines of Rioja are dynamic, diverse and delicious and autumn is one of the best seasons to enjoy them.  If you think you’re good at selling wine to your patrons, we invite you to challenge yourself and join our trade competition to win a trip to Rioja, Spain!  Are you up to the challenge?  ¿Cómo se dice, “Would you like another glass?”  The contest will run from [...] Read More »

This is not just a Prosecco

MIONETTO has a new ad campaign featuring the slogan: “This is not just a Prosecco.  It’s Mionetto” that will appear alongside a single bottle of the Mionetto Prosecco Brut silhouetted against a black backdrop.  The ad is running in a variety of national publications, from epicurean, fashion and wine magazines to major newspapers.  The campaign motif is eventually projected to extend to advertising in other national and local media, including radio, TV, outdoor, and social [...] Read More »

Casillero del Diablo Wine

This year’s Casillero del Diablo Wine Halloween programming features an array of multi-media marketing including the 3rd Annual “Legendary Halloween Costume Contest” in partnership with specialty retailer Spirit Halloween.  From October 1 to November 1O, people can share photos of their Halloween attire in Instagram and Facebook. Those dressed as devils and featured with a Casillero del Diablo wine will win bonus points.  The grand award winner will receive a DSLR camera.  A fully integrated [...] Read More »

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