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06.2014

Massachusetts Beverage Business

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Crabbie’s Alcoholic Ginger Beer

Crabbie’s Alcoholic Ginger Beer is sponsoring this year’s Pan-Mass Challenge on August 2 and 3.  Crabbie’s will be pouring two flavors, Original and Spiced Orange, at three stops along the PMC route in Sturbridge, Bourne and Provincetown.  More than 55OO cyclists will ride up to 19O miles in the 35th annual event to raise $4O million to support adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. [...] Read More »

Bacardí Limited

Bacardí Limited has partnered with Jamie Oliver to feature its entire portfolio of brands on Oliver’s Food Tube channel: Drinks Tube.  The show will initially focus on cocktails, beers and wines with the stated goal to “.  .  .  entertain, inspire and educate its audience through a celebration of great-tasting drinks.”  Jamie Oliver, along with a range of personalties discovered from the drinks and YouTube worlds, will host the videos.  One of the first will [...] Read More »

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