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03.2008

Massachusetts Beverage Business

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archivedPromotions

JAMESON IRISH WHISKEY is teaming up with Heineken Lager and Heineken Light

JAMESON IRISH WHISKEY is teaming up with Heineken Lager and Heineken Light to help boost sales by co-promoting two of America’s most popular St. Patrick’s Day celebratory beverages. This year’s “Think Green” program combines merchandising and display materials including case cards, case wrap and  shelf talkers – building traffic-stopping displays of Jameson and Heineken together. [...] Read More »

Boru Vodka

Boru Vodka will sponsor the 2OO8 tour of Lloyd Dobler Effect (LDE), the winning band in Boru’s “Defend the Bar Band” competition.  The “Boru Vodka Present Lloyd Dobler Effect Tour” will encompass over 2OO performances in bars and at concertsaround the country. The tour will be promoted with signage, by street teams and over the Internet.  Boru will also sponsor on-premise promotions.  Last year was the inaugural year for the search for the best bar [...] Read More »

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