Massachusetts Beverage Business

Heineken USA’s Heineken New Legends Concert Series, a cornerstone of the Apollo Theater’s performance schedule, is part of a two-year agreement in which Heineken will be the Apollo’s official beer sponsor.  In addition to the series, Heineken will create the Heineken Lounge, a bar and refreshment area in the lobby of each level of the theater. [...] Read More »

Diageo announced the 2OO8 launch of the Estamos Unidos con un Proposito (We Are United with a Purpose) campaign, and its partnership with the National Council of La Raza (NCLR).  Diageo’s leading premium brands will donate 35 cents for each 75Oml purchased, up to $25O,OOO, to improve financial literacy among Latinos in the United States. [...] Read More »

Evan Williams Kentucky Straight Bourbon Whiskey is enhancing its fishing themed marketing campaign through a new sponsorship of pro bass angler Russ Lane.  Lane adds a second Bassmaster Elite Series professional to Team Evan Williams, joining the mediagenic Jason Quinn in running Evan Williams-wrapped bass boats and wearing prominent Evan Williams logos.  Lane will help promote Evan Williams through full-wrap boat and truck signage, prominent logo positioning on his tournament jersey and cap, [...] Read More »