Massachusetts Beverage Business



HEINEKEN USA entered into a multi-year deal with TD Banknorth Garden to create “The Heineken Boardroom”, a prime seating area within Boston’s Garden.  The newly branded Boardroom was a product of the multi-million dollar revitalization of the luxury seating areas.  Membership offers guaranteed access to all Garden events, in an all-inclusive luxury setting.  Located on the west end, The Boardroom is the most upscale location in the arena. [...] Read More »


KAHLÚA has launched a new, enhanced US website aimed at getting consumers more involved with the brand.  The site, accessed through boasts bold graphics from ancient Yucatan ruins to the exotic mountains of Kahlúa’s rugged homeland, Mexico, where visitors can browse through cocktail and food recipes, become educated on how to host the parties, read stories about others whose perfect parties have gone awry, find out where Kahlúa events are happening in their neighborhood [...] Read More »


DEKUYPER has partnered with the Flair Bartenders’ Association, an 11,OOO member organization that promotes bartending as a performance art.  DeKuyper will be sponsoring five competitions throughout 2OO8, including the DeKuyper Blue Blazer Challenge.  Bartenders from around the world will compete against each other and be judged based on their creative ability to juggle ingredients, speed of mixing cocktails and accuracy in pouring cocktails. [...] Read More »

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