Massachusetts Beverage Business



BACARDI launched its “Champions Drink Responsibly” corporate responsibility campaign featuring seven-time Formula 1 World Champion and Bacardi Limited Global Social Responsibility Ambassador Michael Schumacher.  The high-profile, multi-faceted program includes advertising, consumer engagements, public relations, and digital media to assist Bacardi Limited in raising awareness about responsible drinking with a focus on communicating an international ‘drinking and driving don’t mix’ social responsibility message.  The first phase of the campaign features the broadcast and print advertising at [...] Read More »


HPNOTIQ Starting this July, Hpnotiq Liqueur is introducing a $1OO,OOO Grand Prize instant win sweepstakes.  The sweepstakes will also feature another $1OO,OOO in first prizes paid out in two hundred $5OO cash increments in addition to 5OO Hpnotiq T-shirts for 2nd prizes.  To win, consumers must purchase a 75Oml of Hpnotiq featuring the “Hpnotiq Instant Win” neck hanger POS at retail.  Each bottle featuring the neck hanger will have a Hpnotiq cork stopper imprinted with [...] Read More »

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