Massachusetts Beverage Business


The Century Council Unveils New Website

WITH the relaunch of its website – – The Century Council continues its role as a leader in the fight to eliminate drunk driving and underage drinking and to promote responsible decision making regarding beverage alcohol. The redesign makes the website easier to navigate and provides helpful and informative content on The Century Council's important mission.The Honorable Susan Molinari, Chairman of The Century Council, added, "I'm excited about [...] Read More »


Following its success of last year, the 2nd Annual Las Vegas Tequila Fest will be held September 12 and 13.  Hosted at the Rio All-Suite Hotel and Casino, organizers expect over 5OOO in attendance at the event, surpassing last year’s crowd.  The 2OO8 Las Vegas Tequila Fest will showcase the finest brands in the industry, from the major legendary labels to boutique tequilas distilled in the heart of Mexico.  Several of the industry’s top tequila [...] Read More »


JIM BEAM has launched a fully-integrated effort called The Stuff Inside that features (a dedicated website), national print and out-of-home advertising, POS items, in-market events, social media tools, and tagging national print advertisements with 2D codes.  Through this new campaign, Jim Beam will highlight individuals and organizations that share its own values and have “The Stuff Inside”, – those who act with character, do the right thing, help others who are less fortunate or [...] Read More »


THOMAS HOOKER BREWING Connecticut’s leading producer of premium craft beers is now opening its brewery to host visitors, private and corporate events.  Beer enthusiasts can enjoy tastings at the brewery’s customized tasting bar in the ambience of their spacious production facility.  The company’s nine premium offerings include 5 ales and 4 lagers, all of which reflect the painstaking process of small batch local brewing.  Hooker Brewery invites you to [...] Read More »

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