Massachusetts Beverage Business

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player



The 17th annual Kentucky Bourbon Festival will be held in Bardstown, from September 16 to 21.  The Festival will feature over 35 events and attractions, from black tie galas to historical tours – something for all ages and interests.  The  Festival has been named one of the top events by Southeast Tourism Society, Business First and The Kentucky Tourism Council.  Begun in 1992 as a Bourbon tasting and dinner, [...] Read More »


To help on-premise and off-premise retailers get into the spirit for the two-month Oktoberfest selling season, Paulaner is offering Oktoberfest-themed POS and festive German décor.   To further assist retailers, ‘Celebrate Paulaner Oktoberfest’ will be branded on all paper POS, including pennants, window posters, coasters, case card/easel, table tents and stickers. [...] Read More »


To assist retailers during the Oktoberfest selling season, both on- and off-premise accounts will have the opportunity to recreate an authentic Oktoberfest scene, complete with a real wooden Oktoberfest table and two benches.  On-premise accounts can utilize the table and benches for a variety of Oktoberfest activities, while off -premise accounts can showcase the display pieces.  Each table is individually marked with the Hacker-Pschorr brand logo.  Additionally, Hacker-Pschorr’s ‘The [...] Read More »

Showing 1 to 3 of 3 Featured Articles: