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10.2008

Massachusetts Beverage Business

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COURVOISIER COGNAC

COURVOISIER COGNAC launched its Le Nez de Courvoisier program to educate distributors and the trade across the country about the House Style of Courvoisier.  Le Nez (“The Nose” in French) enhances the cognac tasting experience by focusing on the sense of smell, which drives taste and creates greater and deeper appreciation for the highly aromatic style of Courvoisier.  Working with the sales force, National Courvoisier Brand Ambassadrice Stephanie Mills will tell the history of Courvoisier, [...] Read More »

HORNITOS TEQUILA

HORNITOS TEQUILA is partnering with BuyYourFriendADrink.com to offer consumers the opportunity to buy their favorite Hornitos cocktail for friends via mobile phone or email.  Also, the brand is introducing the LightPad from Cognifex Ltd., a packaging innovation which offers a lighting solution to make Hornitos stand out in the bar. [...] Read More »

OVAL VODKA

OVAL VODKA is launching a competition to determine its signature cocktail – the OVAL Office. The brand is calling on bartenders, cocktail lovers and consumers to create original vodka recipes and submit them at www.ovalvodka.com.  Deadline for submissions is October 25, after which a committee of certified vodka connoisseurs will select the top ten potential OVAL Office cocktails.  From there, a culmination event will take place in early November – coinciding with the 2OO8 election [...] Read More »

DISTILLED SPIRITS COUNCIL

DISTILLED SPIRITS COUNCIL’s website ProhibitionRepeal.com highlights the history and legacy of Prohibition in the 75th anniversary year of national Prohibition Repeal.  The site offers visitors comprehensive information about the history of Prohibition authored by some of the best known spirits writers in America, as well as photos, facts, calendars, blogs and news updates.  The site also includes an extensive section on the Legacies of Prohibition, such as Sunday Blue Law liquor sales bans that continue [...] Read More »

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