Massachusetts Beverage Business


The Glenlivet

The Glenlivet’s new consumer advertising campaign is aimed at creating awareness of the full family of The Glenlivet malts. The “Family Tree” campaign consists of six print executions – each highlighting a different marque in The Glenlivet family. The campaign will debut with a full schedule of consumer publications that reach a predominantly male target audience. [...] Read More »

Jim Beam Bourbon

Jim Beam Bourbonis utilizing pole toppers, case cards, base wraps, shelf talkers, and a reindeer store display for the holidays.  Additionally, Jim Beam is offering a holiday gift carton with the purchase of a 75Oml bottle. [...] Read More »

Stirrings and Chandon

Stirrings and Chandon are running a joint holiday promotion that will provide seasonal pairings and recipes for at-home entertaining and holiday celebrations.  The promotion will feature a $3 instant redeemable coupon or $5 mail-in-rebate (depending on the market), a case glorifier and an interactive text messaging promotion to engage interested consumers with entertaining tips (consumers can text ‘SAVVY” to receive an entertaining tip featuring Stirrings). [...] Read More »

Newcastle Brown Ale

Newcastle Brown Ale is running its holiday “MAN-ual” promotion designed to assist men during the season.  The MAN-ual will feature tips on entertaining and fashion as well as easy to make recipes.  The MAN-ual will also include special offers from promotional partners Cabot Cheddar Cheese and Java-Log. [...] Read More »

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