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01.2009

Massachusetts Beverage Business

archivedPromotions

JACOB’S CREEK

JACOB’S CREEK and 2Oth Century Fox have formed a global partnership for the Baz Luhrmann film Australia.  The wine brand will achieve global reach with the film’s international release across participating markets including Australia North America, Europe, and Asia.To drive global sales of Jacob’s Creek, encourage interaction with the brand and promote the film to movie audiences, a full complement of promotional activities has been developed including a Jacob’s Creek print and online advertising [...] Read More »

ON THE ROCKS:

“ON THE ROCKS: The Search for America’s Top Bartender” featuring Absolut Vodka is an online bartender series being run on LX.TV that follows the search for the best and brightest master mixologists.  Hosted by nightlife impresario Pedro Andrade, ten bartenders will demonstrate their talent, knowledge, speed, accuracy, and agility in the face of a crowd of bar patrons.  Contestants will have to score tips and create cocktails to pair with foods and desserts created by [...] Read More »

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