Massachusetts Beverage Business


Jim Beam Bourbon

Jim Beam Bourbon is running a user-generated social media contest named The Remake, in support of the recent airing of The Girlfriend television commercial.  Consumers are being challenged to create their own, original commercial remake by imitating, spoofing and/or improving upon the Jim Beam The Girlfriend, The Tragedy or The Party commercials posted on  Consumers have the option to use a Director’s Toolbox of pre-approved fonts, sound clips and logos to create their innovative [...] Read More »


THREE OLIVES VODKA is running a multi-million dollar ad campaign that depicts the idea that drinking premium vodka should be fun and exciting.  In addition the brand is unveiling new packaging featuring sleek, frosted bottles that provide a contrast to the colors peeking through the martini-shaped “window” on the front of the label.  Designated “Three-O” by its fans, the brand has incorporated this nickname into the new bottle designs and made it the central theme [...] Read More »

Otter Creek Brewing

Otter Creek Brewing has partnered with Bolton Valley Bromley, Jay Peak, and Mad River Glen ski areas to offer consumers a “Ski Midweek for Free” deal (when your buddy pays, that is).  The promotion is valid through March 31, Monday through Friday.  “Ski for Free” coupons are available in retail stores.  Visit for more information. [...] Read More »

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