Massachusetts Beverage Business



ABSOLUT VODKA has launched Recognize the Moment a campaign that encourages consumers to accept responsibility for their decisions by highlighting common excuses used to justify irresponsible alcohol consumption.  Through interactive mobile, video and social networking channels, the campaign provides easy-to-use tips and tools people need to make responsible decisions when drinking.  Visitors to can: “Text the Moment” and send themselves a personalized text message reminder to consume responsibly; become a fan of Recognize the [...] Read More »


To support the newly launched What’s Your O-Face? ad campaign THREE-O VODKA has launched an online contest inviting consumers to upload their best “O-Face” for a chance to win $1O,OOO and become part of the campaign.  Contestants can log on to and upload their “O-Face”.  Submissions will be featured in an online gallery for public voting.  (Participants can also use Facebook Connect to rack up votes from online friends.) At the conclusion of the [...] Read More »


WOLAVER’S BEER is offering the chance to win a Neuton Battery-Powered Lawn Mower – they’re “quiet clean and easy” and they cut down on gas consumption and emissions – or to save $5O on a purchase just by mentioning Wolaver’s.  The promotion runs through the end of May.  To enter or for details visit [...] Read More »


LIVINGSTON CELLARS WINE has teamed up with ’7Os sitcom television star Joyce DeWitt to launch the national Living the Livingston Life program.  Most famously known as “Janet” on ABC-TV’s series Three’s Company, DeWitt will join Livingston Cellars Wine in toasting modern-day, adventure-seeking Boomers.  To launch this program, the Livingston Cellars Airstream trailer will travel to key markets coast-to-coast throughout the year.  At each event Boomers will be invited to complimentary wine tastings, celebrity meet-and-greets, memorabilia [...] Read More »

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