Massachusetts Beverage Business


Jägermeister has redesigned its website, which hosts the brand’s first-ever online store and one of the industry’s only social media newsrooms – and respectively.  The interactive site is centered on the iconic green bottle, which transforms into various Jägermeister facets and takes the user through explorative navigation.  The website is presented in a “3D like” environment, and features the legends behind the mysterious Jägermeister recipe and history, information on the brand’s latest music [...] Read More »

The American Homebrewers Association (AHA) has launched an all-new interactive and educational website.  It includes the AHA Forum – an online discussion group for all topics of homebrewing, which is open to everyone; Homebrewopedia: a Recipe Wiki – a wiki-based resource, allowing homebrewers to share their recipes and brewing knowledge.  Medal winning recipes from past National Homebrew Competitions can also be found here; Pimp my System – where homebrewers are invited to show off their [...] Read More »

The Bureau National Interprofessionnel du Cognac (BNIC) has launched a trilingual training website – featured in English, French and German – aimed at wine and spirits professionals, trainers, educators, journalists and anyone wanting to know more about Cognac.  Key elements include: Introductory Level One (VS), for beginners; Intermediate Level Two (VSOP), aimed at those who need a deeper knowledge of Cognac; Advanced Level Three (XO), aimed at professionals, journalists and students in advanced courses.  The [...] Read More »


“Creator of Absinthe in 18O5”, has unveiled this multi-disciplinary contest to celebrate and award today’s emerging visual artists.  Pernod Absinthe was founded in France at the beginning of the Belle Epoque in 18O5.  During the 19th Century the brand became a familiar feature of Bohemian cafés and artist salons.  To underscore its heritage, the Creator of Art contest will award its first place winner a cash prize of $18O5, second place $5OO and third place [...] Read More »

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