Massachusetts Beverage Business



Heineken is running “Plug into Summer”, a promotion aimed at bringing music experiences from some of the hottest artists in the US – Kid Cudi, The Hold Steady, Cold War Kids, Tito El Bambino, and more – to consumers through Labor Day.  The program combines promotional packaging, state-of-the-art shot code technology, and in-store programming with brand experiences in major cities, merchandise tie-ins with partners such as Fender Guitars, and PR, digital and media activation.  Interactive [...] Read More »

The Jacob Leinenkugel Brewing Company

is introducing “Camp Leinie’s”, a sweepstakes offering fans the chance to live, dress and play like a Leinie.  Running through August, the interactive sweepstakes invites craft beer fans to enter the Official Entry Code found on neck labels from specially-marked packages of Leinenkugel’s Classic Amber, Summer Shandy, Sunset Wheat, and Honey Weiss online at  Leinenkugel’s will conduct random drawings throughout the summer.  Prizes include a trip for two to Chippewa Falls, Wisconsin, home of [...] Read More »

Jim Beam Bourbon and Kid Rock

are partnering for a first-of-its-kind campaign alongside Atlantic Records, offering fans exclusive downloads of Kid Rock’s music.  These downloads, available via tear pad or on special edition gift cartons of Jim Beam and Red Stag, mark the first time a spirits brand and major record label have worked together to distribute new music via a non-traditional retail channel on a massive scale.  Consumers can check out the gift cartons at retailers to learn how they [...] Read More »

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