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08.2010

Massachusetts Beverage Business

archivedPromotions

EARLY TIMES KENTUCKY WHISKY

EARLY TIMES KENTUCKY WHISKY is running its popular “Reel in a Million” contest again.  The winner will receive a fishing trip to Lake Erie in Buffalo, New York for a chance to catch a tagged bass worth one million dollars.  Early Times will lend the help of Team Early Times’ Kevin Wirth, one of the world’s top-ranked anglers, as his or her fishing partner for the day.  Together they will try to reel in 25 [...] Read More »

EVAN WILLIAMS KENTUCKY STRAIGHT BOURBON WHISKEY

 has launched a multi-million dollar marketing campaign around the theme “Secrets Worth Sharing”.  Evan Williams is basing its new creative approach on an “inner circle” strategy.  According to research conducted by Heaven Hill Distilleries (producers of Evan Williams), loyal consumers feel like they are “in the know” about the best bourbon brand – that Evan Williams is the best kept secret in the category.  To bring this process of discovery to a new audience, the [...] Read More »

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