Massachusetts Beverage Business

archivedPromotions BarSmarts Wired Wave 3 is now open to enrollment through October 31.  The online program from Pernod Ricard USA is open twice a year in two to four month intervals.  Unlike “invitation only” BarSmarts Advanced, Wired offers any bartender an opportunity to participate and become certified through a password-protected web-based platform.  Interested candidates can register at where they can download content, complete assignments, take exams, and gain certification within the time frame [...] Read More »


GREY GOOSE Entertainment, the United States Bartenders Guild (USBG) and the Sundance Channel will be presenting Beyond the Bar, a series of vignettes celebrating bartenders from around the world.  After hundreds of bartenders put their cocktail creativity to the test, a group of twelve characters were selected as the world’s best.  In the six-part series airing this fall during Grey Goose Entertainment’s series Iconoclasts, each documentary short will explore two personalities behind the bar and [...] Read More »

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