Massachusetts Beverage Business


Woodford Reserve Bourbon

 and Esquire are teaming up to give eligible bartenders and at-home mixologists the chance to win a trip to New York City as part of the “Craft the Ultimate Manhattan” contest.  Through November 3O, eligible consumers can submit their own recipe at  Entries will be judged in the categories of taste, name, ingredients, creativity, and presentation – and recipes must include Woodford Reserve as the primary ingredient.  One grand prize winner will receive a [...] Read More »

Bacardi USA

and the National Basketball Association (NBA) have launched The Gold Standard Scholarship Program that will provide more than $35O,OOO of financial assistance to adult students (aged 21+), from the African-American and Hispanic communities.  The program, which is being conducted in partnership with the Thurgood Marshall College Fund (TMCF) and the Hispanic Scholarship Fund (HSF), is open to eligible candidates through January 2O11.  Scholarships will be awarded to students throughout greater New York City, Boston, Los [...] Read More »

Southern Comfort

has returned to TV with an extensive national cable and digital buy coinciding with the off-premise roll out of the new Southern Comfort Lime.  The 15 second spot runs through December on sports, entertainment and comedy channels, including ESPN, ESPN2, Comedy Central, E!, USA Network, TBS, Discovery, FX, and Spike.  The campaign will also be supported with a digital buy on programming such as The Office and Late Night with Jimmy Fallon on NBC Universal; [...] Read More »


has a new ad campaign “Skyy Sexy”.  Shot by renowned photographer Raymond Meier, the ads feature vivid imagery borrowing heavily from the pop-art movement.  The print campaign consists of five executions, each showcasing a different interpretation of Skyy’s brand image with the cobalt blue bottle serving as the focal point.  The ads will appear in a variety of consumer print and spirits industry trade publications, such as cosmopolitan, espn, maxim, instyle, out, rolling stone, marketwatch, [...] Read More »

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