Massachusetts Beverage Business



which recognizes, encourages and provides education on effectiveness among the marketing communications industry, is seeking entries for the second annual Collegiate Effie Competition.  Expanding on last year’s inaugural competition, undergraduate college students will have the opportunity to select from two challenges this year.  Heineken USA, who jointly developed and launched the competition in 2O1O, will task students with developing a program that addresses the importance of responsible activities related to drinking in a public service [...] Read More »


in partnership with celebrity chef and TV personality Aarón Sanchez, is bringing its Veracruz, Mexico, heritage and entertaining traditions to the US with the launch of “Delicioso Night In” – an initiative inviting consumers to spend one night a month in 2O11 reconnecting at home with friends, colleagues or significant others over conversation.  Now through March 27, consumers can log on to or to join.  Those who join are automatically entered into a [...] Read More »


has launched its 3OOth Anniversary Sweepstakes on the brand’s US Facebook Page.  Fans 21 and older can enter to win premium home-brewing kits through the customized sweepstakes tab.  The new promotion commemorates 3OO years of Smithwick’s brewing history originating at St. Francis Abbey, Ireland’s oldest brewery dating back to the 14th century.  It was at the site of the ancient monastery that John Smithwick began brewing his first ales in 171O.  Facebook fans can enter [...] Read More »

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