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08.2011

Massachusetts Beverage Business

archivedPromotions

IT’S A GOOD THING THERE’S AN APP FOR THAT

Martha Stewart Living Omnimedia and Callaway Digital Arts have released the Martha Stewart Cocktails App for the iPad at the App Store. Designed specifically for the iPad, the app features 1OO cocktail recipes and 25 bar snacks that can be purchased in five themed bundles. It includes “how-to” videos, bar stocking essentials and bar tech-niques. Users can also click to buy barware items from the Martha Stewart Collection at Macy’s. The app sells for $.99 [...] Read More »

PUCKER VODKA

PUCKER VODKA and Patti Stanger, star of Bravo’s “Millionaire Matchmaker” are teaming up for the brand’s “Break Up and Match Up” program.  Via Facebook, Twitter and media interviews, Patti will use her matchmaking talent to pair flavored-vodka drinkers’ personalities with equally spirited cocktails made from Pucker Vodka.  For more information visit Facebook.com/PuckerVodka [...] Read More »

Heineken Light

Heineken Light has launched a holistic summer marketing effort with new ads under its “Be a Man of the World” platform.  The campaign highlights “Occasionally Perfect” experiences that people have, emphasizing the notion that while every occasion is not right for Heineken Light, the beer is a perfect fit for those situations that call for something a little more special and upscale.  The integrated campaign was developed in alignment with the Heineken Lager “Legends” ad [...] Read More »

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