Massachusetts Beverage Business



 is running “The Quest” – a cocktail competition series that offers the chance to win an Apple iPad.  On the first leg of competition, “Fall Drinks”, consumers are tasked to create an autumn-inspired cocktail that features at least one of the following ingredients: Hiram Walker Caramel Apple Liqueur, Original Cinn Cinnamon Schnapps, Pumpkin Spice Liqueur, Butterscotch Schnapps, or Kahlúa.  A panel of judges will narrow down the entrants to a semi-finalist round where participating Hiram [...] Read More »


 is partnering with Betsey Johnson for its national “Pink Your Drink” campaign that benefits breast cancer charities.  As a breast cancer survivor, Johnson has worked with Chambord in the past.  As part of the effort, Chambord will host “Cocktails and Cupcakes” at twenty Betsey Johnson boutiques on October 1.  These mini celebrations will support Betsey’s limited-edition line of breast cancer awareness products, which will raise funds for Fashion Targets Breast Cancer (FTBC).  Additionally, Chambord will [...] Read More »


 has launched the “Beyond The Glass Bartender Search”.  Created in partnership with the US Bartender’s Guild (USBG), Beyond The Glass seeks the bartender who exemplifies the qualities that make the profession great – beyond creating drinks.  The online talent search, which runs until October 31, asks bartenders to nominate themselves by submitting a video through showcasing their: Personal Style – how they dress, shake, stir and serve; Garnishing Skills – how they create the [...] Read More »


 has launched the “Smirnoff Nightlife Exchange Project” with the goal of getting 1O million people to participate in nightlife experiences in 5O countries.  This year, Madonna joins the Project to find the best dancer to join her next tour.  Consumers can co-create and participate in the promotion by contributing ideas on what makes their local nightlife distinct in the categories of drinks, dance, fashion, music, and places – and by creating a nightlife cocktail.  The [...] Read More »

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