Massachusetts Beverage Business



 contest deadline to submit a recipe for an original cocktail is February 28, and the grand prize is $1O,OOO.  For more information go to [...] Read More »


 is running the second phase of “The Quest”, its year-long search for cocktail creations.  For this segment, contestants are asked to submit online an original “Hot Drink” for a chance to win one of two top prizes – one $5OO and one $25O gift card.  The recipes must feature at least one of the following ingredients: Hiram Walker Caramel Apple Liqueur, Original Cinn Cinnamon Schnapps, Peppermint Schnapps, Butterscotch Schnapps, Coffee Brandy or Blackberry Brandy.  Judges [...] Read More »

 Jameson Irish Whiskey’s new website is a digital initiative based on the print and television campaign that brings to life the tales of John Jameson and the passion he had for his whiskey.  The site invites users to participate in their own “legendary” tale and solve the mystery of the missing barrel of Jameson Irish Whiskey.  In the course of solving the mystery, users will encounter live action characters from 178Os Dublin who will give [...] Read More »


 To mark three decades of supporting the Lesbian, Gay, Bisexual, and Transgender community, ABSOLUT VODKA is throwing a year-long “OUTrageous” party in bars and clubs in the country’s gay epi-centers.  The party invitation comes in the form of a new print ad from photographer David LaChapelle and stars his muse, Amanda Lepore.  In LaChapelle fashion, the OUTrageous vision draws viewers into to a menagerie of icons and symbols that is about life and cocktails . [...] Read More »

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